Light is the most important thing for every artist. Light is always there, in the mountains, in the grass, in the water, out in the open, into the shadow and out of it. As a painter, you have to learn to play with light, to play with colors, and to feel its movement. That’s what makes a complete artist. To … Continue Reading
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3 “Sins” of beginning painters
Too Much Magic White™ Tom says Sin #1 is, "Applying too much Magic White™. It should be very thin." Bill warns us at the beginning of … Continue Reading

The “magic” of Magic White™
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The fountain and the water-jar!
He who can go to the fountain does not go to the water-jar. — Leonardo da Vinci Bill started painting when he was 14. That was his job as an apprentice to the carriage-maker in the village in which he grew up. He painted the carriages with decorative doodles and scenes of country life. Bill's interest in … Continue Reading
The Bill Alexander Story

The Bill Alexander Story – The Mall
In the Spring of 1982, he was in a small room in the Woodfield Shopping Center in Chicago waiting to do a demonstration. He was nervous, his hands were sweating, and he didn’t know what to expect. Bill's celebrity from his "Magic of Oil Painting" television show was growing every time a new show aired. Even though Bill had painted in shopping malls for most of his career, things were different … [Read More...]


