When I was living in New York City, I wanted to purchase a diamond for my girlfriend. A friend with whom I worked told me about the New York diamond district.
I worked in an office building on Broadway and 57th street. The diamond district was about ten blocks from the office.
One day during lunch I walked down there and knocked on a thick metal door. The “showroom” was in an obscure building right on 47th street. But it was no “showroom.” There were no display cases loaded with necklaces, rings, and other trinkets. It was just a bunch of tables and some chairs.
I was a rube from the country and would have bought anything they sold me. But the sales guy took his time with me. I suspect the friend who recommended me to them purchased a lot of jewelry. You don’t just walk in off the street with these guys. I was pretty lucky that day.
I remember only one thing from that entire experience. It’s something that’s stuck with me for about fifty years until now.
The merchant brought out a bunch of diamonds for me to consider. He told me that the best way to test the purity of a diamond was to look at it on a piece of white paper. When you look at diamonds against a black background, you can’t see the actual clarity of the stone.
It was true.
He showed me a series of diamonds on both a black and white background.
When he showed them to me on the black background, they all looked about the same. Each one sparkled brightly like a star in heaven.
Then he showed them to me on the white background. Right away, I could see different colors in the stones. (You want your diamond to be crystal clear.)
It’s the same thing when it comes to your oil medium.
Does your medium have any color in it? And we mean – ANY color. If so, that medium will corrupt your paintings over time.
The scientific explanation is a bit complex, but you can look it up on the web. The long and short of it is that color indicates a problem with your medium.
If a painting starts to yellow because of the oil, there is a temporary solution. You can put the painting out in the sun. The sun will bleach the yellow out of your painting. (You can do the same thing with the medium.) Bleaching, though, does not get to the cause of the problem. As soon as you bring the painting (or oil) back inside, the color starts to return.
In fact, you can test this yourself. Take your oil medium – if it looks clear – and put it in a dark closet or a drawer. The longer it sits out of the light, the darker the color will become.
Check your Magic White™ or what purports to be Magic White™ from other companies. See that little pool of yellow oil? You’re putting that over your entire canvas before you even start painting. You have doomed your painting from the outset.
See the image below? That’s one of the clones of our product on the left. Our Magic White™ is on the right. It’s amazing, isn’t it? Why would someone sell you a product that’s guaranteed to destroy your paintings?
You’ll never have to worry about that problem with Alexander Art’s Magic Clear™ or our Magic White™. We’ve removed all the impurities that can cause your paintings to yellow and darken over time. We only use our crystal clear oil in our Magic White™.
Your paintings are important to us even if we will never see them. If you want to keep your paintings bright and beautiful, check out our Magic Clear™ medium. We’ve gone to the extra expense and trouble to make sure your paintings are as lovely tomorrow as they are today.
If you want to keep your paintings bright and beautiful, check out our Magic Clear™ medium. We’ve gone to the extra expense and trouble to make sure your paintings are as lovely tomorrow as they are today.
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