Artists are masters of illusion...magicians! Bill explains how we have to create the illusion of light because of the limitations of the tools we use. It's no illusion when it comes to quality paint and art supplies. Check out our online store and turn loose your creative power! … [Read more...]

Watch closely as Bill creates a winter mood in his clouds. From mixing paint to get the color he wants, to applying it on the canvas, there are a couple of tips to which you want to pay attention. Watch as he first lays paint on the canvas with gentle dabs of the brush. Then watch as he squeezes more paint out of the brush as he moves the brush around the sky to create his … [Read more...]

Bill was so proud of his paint! Those of you who use Bill's paint realize how powerful it is in your paintings. It is not only bright and beautiful right out of the tube, but it is the only paint that will help you with this style of oil painting. No other paint on the market is made as thick and strong as Bill's paint. Still made according to the same formula Bill developed … [Read more...]

Bill explains a very important concept in his painting method. Conditioning (or underpainting) is a technique used by the Old Masters to create depth and value in their paintings. In this example, Bill is going to paint a winter stream and needs to lay in the water base color before he adds the shoreline. As he explains, it's better to apply the water layer first even if it is … [Read more...]